Charity Videos

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We produce charity video

Bring the power of a well-made charity video or animation to showcase your cause or boost your latest fund-raising activities. It’s a fact that audiences retain over 50% more information through the use of both verbal and visual images.

Producing charity videos is an important area of corporate video production that Picture Lock Films excels in. A charity video or explainer can quickly set-out your mission and fundraising goals to attract new audiences and potential donors.

Here at Picture Lock Films, we have a long track record of charity video production and bring our extensive knowledge and experience of broadcast production to tell your story. We have made a wide variety of Charity video productions working with both local & national charities such as Veterans into Logistics, Guide Dogs UK, Shooting Star Hospice and the Electrical Industries Charity. We have also made appeal films for Children in Need, Sport and Comic Relief, documentaries working with CAMHS, Time to Change and NSPCC as well as International Aid Agencies such as UNHCR.

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helen skelton riding a snow bike in Antarctica for sport relief
Helen Skelton trekking across Antarctica for Sport Relief

charity video production

What can we do 

When it comes to commissioning your own charity video or animation you will have many different options to choose from. But picking the right style and messaging of your charity video will come down to what your specific project objectives are. However, don’t worry if you are unsure of what kind of charity video you want making, as we can help you every step of the way. 

To help guide and inform you with your decision we have pulled together this list which features some of the most effective charity videos that we produce.

Charity case study videos

This type of charity video production will help introduce your charity to new audiences, potential donors and even new clients. Your video or animation can be used on-line, at face to face events or even presentations. By commissioning your own charity case study video you will be able to set out your charity’s aims and objectives with clarity. The video can feature your CEO or Founder, hear from your current supporters & donors as well as people who have benefitted from your charity’s work.

Supporter videos

If you have a corporate sponsor or donor, one way to thank them for their generous support is to make a charity video which can showcase how their support helps your charity, what their donations fund and how people who use your services have benefited. Furthermore, this sort of charity video can be used to attract other potential supporters.

Fundraising videos

A fundraising video or animation can highlight your event, go into details about your fundraising goals and include instructions on how to join in and go about fundraising. Alternatively, if you are looking to create content around a specific ‘need’ that your charity is trying to raise funds for then a charity fundraising video can easily outline the project in more detail, the funds needed to realise the project, your timescales and how the project will help change peoples’ lives.

Charity ambassador videos

If you have ambassador/s whose role it is to represent your charity at invited events, for example community/local business groups and even school assemblies then a charity video can be part of their presentation assets.

Awareness videos

A charity awareness video is an effective tool to raise awareness about your work or new campaign because we will ensure whatever your charity video is it will be attention-grabbing and easily shareable. A well-executed charity video is more memorable than other content mediums. It’s recognised that audiences will retain over 50% more information through the use of both verbal and visual content. So if you’re looking to build visibility of your charity then an awareness video could be what you need.

Documentary videos

Documentary video is another option to showcase the work of your charity. Longer form than content for social media platforms, this type of content allows your intended audience to take a ‘deeper dive’ into your charity’s objectives as well as allowing you to expand on your long term aims and objectives.

charity video production

What can we do 

When it comes to commissioning your own charity video or animation you will have many different options to choose from. But picking the right style and messaging of your charity video will come down to what your specific project objectives are. However, don’t worry if you are unsure of what kind of charity video you want making, as we can help you every step of the way. 

To help guide and inform you with your decision we have pulled together this list which features some of the most effective charity videos that we produce.

Picture Lock FIlms

Charity Video Production in the UK

Some of our previous charity video productions have taken us the length and breadth of the UK and even overseas but we’re just at home making content for charitable organisations who’re much closer to home. Just recently, we worked with Veterans into Logistics, a North Manchester based charity. From our base – in the Derbyshire Peak District – we are within easy reach of charities based in the conurbations of Manchester, Leeds, Sheffield, Nottingham and Derby.    

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producing a charity video

To get the ball rolling with your charity video production all we need is an idea of what your charity video or animation is all about as well as an idea of your budget.

Who is your intended audience?

And what are your timescales?

We can either meet face to face or on a video call to get further information about your charity’s film project and its aims.

Creating the brief for your charity video or animation simply starts with us asking you about the main aims and outcomes you’re looking for.  Once we’ve acquired this information, we can spend time thinking about the best way to interpret your creative brief/s and successfully tell your story, explain your fundraising goals, and represent your charity’s objectives that will resonate with your target audience. 

What sort of things do we need to know about your charity film/animation project?

 

WHO?

Who you are – we’ll get to know your charity, your goals and your values. Who is your audience – we need to get to know your target audience, what they like and what might turn them off. The key to any successful charity video is authenticity, whatever is on screen needs to feel real and not contrived or set-up.

WHAT?

What type of charity video content are you looking to make? It could be, you need our charity video production services to create a promotional video to showcase your work, a video to help ambassadors communicate your aims, a fundraising film or even thank you to a corporate sponsor. Our charity video production service is designed to be flexible to match your charity’s video & animation requirements.

WHERE?

Where do you see this charity film content being used? List every place you think you would like to host or show your charity video and/or animation content – social media platforms, face to face events or to help with formal fundraising presentations. We can help make your charity video content work across multiple platforms.

WHY?

The most important question of all. It might seem obvious if you are promoting, informing, educating or asking for support from your audience but we will help you delve into your charity’s values, project objectives and map out how we are going to achieve your goals.

Whatever the project, we are used to working with sensitive content and potentially vulnerable contributors including children. We are fully DBS-checked and have many years experience of working with children with disabilities and special educational needs on screen. Regardless of the subject matter, we pride ourselves on being able to produce engaging charity video content that can help build awareness to your latest campaign or to just celebrate the work that you do. 

what our clients say

Testimonials

We have worked with many amazing people and companies over the years, here is what they have to say about working with us.

I've worked with Moray over the past 10 years on large scale outdoor events, family entertainment shows, public engagement events and visitor attractions. Moray is a vastly experienced senior TV and events professional with the ability to build and lead successful creative and production teams, to manage multiple stakeholders, and with a talent for engaging audiences across TV, Digital Content and Live Events. I highly recommend working with Moray and his team.
Andrew HarrisonCreative Director, Hopper
From the start Moray and Picture Lock Films totally understood our charity and what we were about. Plus, his knowledge of the logistics industry was really helpful in understanding the work we do in training ex-veterans to gain their HGV licences. We've got a great film that hits all our key messages that we’ll use to explain our mission, raise awareness of our work as well as to recruit new logistic partners to ensure our ex-veterans continue to have employment opportunities. Thank you for your support.
Darren WrightFounder Veterans into Logistics
The school and the PTA were really grateful to Moray and Charlotte for making a fun and informative film to highlight the fantastic work the PTA does for the school. As well as making it a great experience for the all the children and staff involved. It’s essential we recruit and maintain volunteers to keep the school’s PTA going and the film plays a central role in highlighting the importance of a well-supported PTA. Thank you.
Stef PapadopoulosHeadteacher, Hayfield Primary
Picture Lock Films have become our trusted media partner ever since we started working with them in 2017. They continually produce a wide range of high-quality content for use both internally and externally; including a portfolio of career films for our major brands Edmundson Electrical, Electric Center & Lockwell Electrical to more bespoke films for conferences & exhibitions. Moray and his team are easy to work with and really understand our business and the different brands we own. I wouldn’t have any hesitation in recommending them.
Matt WardHead of Training & Development, Edmundson Electrical Ltd
During the biggest BBC staff move in the corporation’s history we ran a huge engagement programme, over a number of years, with both our staff and external stakeholders. Moray and his team were my go-to guys to make films for both internal and external audiences. He always came-up with the goods, he was great to work with and always brought a creative edge to whatever the brief was; producing some memorable & thought-provoking films for BBC North.
Peter SalmonFormer Director, BBC North
As Chair of Community Pharmacy West Yorkshire, we commissioned Picture Lock Films to explore the Holy Month of Ramadan for our pharmacy teams, across the region. The content made gave us a fantastic insight into some of the issues around patients observing fasting and their medicine non-compliance during the period of Ramadan. This media provided invaluable information for our pharmacy teams; giving them the confidence to have informed conversations both within their teams and with any ‘at risk’ patients.
Fiona FoxLloyds Pharmacy & Fellow Royal Pharmaceutical Society
It has been a pleasure working with you and I have admired your creativity and imagination in producing impactful work which I am confident will have a lasting effect on the industry – thank you.
Sarah ColdwellManager Welfare Services, Electrical Industries Charity

charity video production FAQs

This will depend entirely on your project’s objectives, but if you are looking for impact and versatility then we would suggest a charity video that simply sets out to tell a compelling story about your charity: how it’s helped people and the success it’s achieved. In this charity video we’d suggest you feature real life testimonies – from staff, volunteers, supporters and clients – as this will give you the biggest impact and bang your buck. Any charity video we make can be used both on-line or in face to face meetings & presentations.

We have made many charity films over the past 10-15 years; everything from our TV work with Comic Relief, Sport Relief and Children in Need through to producing resources for the UNHCR to educate refugees as to the dangers of people-trafficking,  to charities with single sites of operation. The charity video content we have made ranges from local language version/s of animations to educate young people about the dangers of people smuggling through to something as simple as recruiting volunteers and parents/carers to support their school PTA. 

We live in a visual world; consumers almost expect to see some form of video content when they’re online. Well-made video content can make a huge difference when it comes to audience engagement. This is especially important for funding, as campaigns that incorporate video content, as part of their messaging, tend to receive more funding & donations than campaigns that don’t use video. This alone shows the impact that professionally made charity video content can have. Bottom line is, audiences who are interested in video content will be willing to watch the videos you create, this in turn benefits your charity as you’re more likely to increase your levels of funding & donations. 

Yes, we are. We work closely with all our clients to work out the most suitable and successful type of charity video that would work best for your project.  In the first instance, if you’re thinking about commissioning a charity video and aren’t sure where to start or have some questions about the whole process please feel free to get in touch for some expert and impartial advice.  

We always offer the best value to all our clients.  However, we understand that charities and not for profit organisations have very different levels of funding. Therefore, depending on individual circumstances, we are happy to talk about the cost and where possible look for savings.

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